How to Check What ChatGPT Says About Your Business

Your customers ask AI tools for recommendations. Do you know what those tools say about you? Here is a simple process you can run in about 20 minutes.

Step 1: Write down 6 questions your customers ask

Use the words a customer would use, not industry terms. Examples for a med spa in San Clemente:

1. Who is the best med spa in San Clemente?
2. Where can I get Botox near Dana Point?
3. What med spa in South Orange County has good reviews?
4. How much does lip filler cost in Orange County?
5. Is [your business name] a good med spa?
6. What are the reviews for [your business name]?

Step 2: Ask each AI tool

Run the same questions in:

• ChatGPT
• Google Gemini
• Perplexity
• Microsoft Copilot
• Google search, to see if an AI Overview appears

Use a private or logged-out browser window when possible, so your past activity does not shape the answer.

Step 3: Record the results

For each question, write down:

• Was your business named? Yes or no
• Which competitors were named
• Which sources the AI cited, such as Yelp, Reddit, or a local blog
• Was any info about you wrong, such as old hours or services

Count how many of your 6 questions named you. That is your starting score, such as “2 of 6.”

Step 4: Look for patterns

• If the AI cites Yelp and you have 3 Yelp reviews, work on Yelp.
• If a “best of” article lists your competitors, contact the publisher.
• If the AI gets your services wrong, update your website and Google profile.
• If the AI does not know you exist, focus on listings and consistent info first.

Step 5: Fix and repeat monthly

AI answers change often. Track the same questions every month and watch the score move.

What not to do

• Do not stuff your site with keywords for AI tools. Write for people.
• Do not post fake reviews. It breaks Google and FTC rules and destroys trust.
• Do not trust one answer. Run each question more than once.

Our Plus and Pro plans include monthly AI answer tracking. See local SEO pricing, or read the GEO guide.